Marketing Automation

Marketing Automation

As a Edgebiz managed service, Marketing Automation goes from hassle to muscle. Run a strong marketing campaign that gives you the higher quality sales-ready leads you’ve been looking for, without sacrificing your precious company resources – time, cost and sales personnel.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error.

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The concept of Marketing Automation evolved from email marketing, as a means to mange the sales funnel from Inbound Traffic. Combining with a CRM, the whole lead-to-customer process can be handled by a Marketing Automation system.

An integration in this way does away with multiple IT systems: autoresponder, CRM, e-Store, Lead-Trace & Score and analytic, making it more affordable for smaller businesses and less complicated.

Marketing Automation when used correctly, can significantly increase productivity, save time, increase sales and deliver great customer experience.

REACH YOUR TARGET PROSPECTS with PROFILED CONTACTS

Like New England weather, marketing data can change fast. At Edgebiz, we know the success of your campaign rests first and foremost on directing it towards the right people. To make sure you don’t go off-target, we clean your contact list and fill in missing or out-dated information sourced through online research, the validity of which we check with your prospects by phone verification.

CONVERT PROSPECTS TO LEADS with CUSTOM CONTENT

When your prospects knock on your door, you want to be there bright and ready to let them in. The right content opens that door for you. And Edgebiz has you covered on all possible doors – email content, landing pages, call scripts, social media profile and postal mail – we write and design them for you with only one goal in mind – conversion.

NEVER MISS AN OPPORTUNITY with SMART CAMPAIGN

Up-to-date, profiled contacts, high-converting content and smart marketing automation come together to produce high quality sales leads by tracking lead activity and responding promptly at every opportunity. Emails, SMS and postal mail sent based on pre-set triggers, follow-up calls made to opens and replies, and website visits – Edgebiz does multi-touch multi-channel marketing automation like no other.