B2B buyers are now reluctant to talk to a sales person until they are almost 60% of the way through their buying process. The traditional approach of generating early stage leads and passing them straight over to sales is therefore less effective. Using this approach can result in 79% of marketing generated leads being wasted.
To adapt marketing need to build a deeper engagement with these leads and qualify them further so that they are passed onto sales only when they are ready.
At Edgebiz we understand the need to, not only generate leads, but to also nurture them. And our campaigns do just that.
Our sophisticated lead nurturing programmes can use marketing automation software to send relevant communications to prospects at different stages of the buying cycle. This communication can be personalised and adjusted based on the profile and behaviour of that individual. We can work with you to develop a content marketing strategy that will guide prospects through the funnel, transitioning marketing qualified Leads into sales qualified leads.