Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email marketing is a way to directly approach your audience – especially those who consciously opt to receive messages from you. We can help you set up a way for users to sign up to your newsletter on your company website. This may involve filling in a form to request a quote, download a brochure or even directly buy a product. Every time an email address is gathered we can store them in our email marketing system and group them into different categories.