Content Marketing

Content Marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

When businesses pursue content marketing, the main focus should be the needs of the customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.

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Delivering relevant and useful content to key decision makers directing them to your website to read more. We monitor content downloads, website visits and can trace subsequent website activity.

Brands gain ability to convey desired brand image to consumers via content marketing process. Because it is a practice that allows engagement and interaaction between brands and consumers. Therefore, brands take the opportunities such as creating multidimensional and efficient brand impression on consumers' mind.

It is often used by businesses in order to:

Expand their user base

Diversify their user base

Establish or Increase online sales

Increase brand awareness or credibility

Create an online community of users

Unlike other forms of online marketing, content marketing relies on intercepting an existing customer need, as opposed to creating demand for a new need. As James O'Brian of Contently wrote on Mashable, "The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story."